This will prevent your logo from having a permanent white rectangle behind your logo and will make it so you can put your logo on top of any colored business card or colored background on your website or social media. What is a PNG?Ī PNG file allows your image to have a transparent background. An SVG logo doesn't have any of those issues and will be crisp and clear no matter what size, and it also is one of the smallest files sizes, which makes loading time on your website that much faster. JPG images use pixels which limits the size of the image and can cause the images to look fuzzy if they aren't created correctly. Vector logos are superior to joint photographic experts group (JPG) images because they don't use pixels. What is an SVG?Īn SVG file allows you to scale your logo designs to any size you want without a loss of quality. Our online logo maker offers the two most important file formats for small business owners, scalable vector graphics (SVG) and portable graphics format (PNG). Scalable Vector Graphic (SVG) and PNG File Formats